Seen the (PRODUCT)RED campaign lately? As a brilliant exercise in branding, Bono has teamed up with Bobby Shriver and some of the most popular retail companies (Motorola, Gap, Apple) in a campaign to eliminate AIDS in Africa. Taking a cue from the immensely successful breast cancer pink, they’ve gone and made RED everything! It’s pretty neat. I hope it works. And because the best places for blogs to link to are other blogs, here is the (BLOG)RED link: www.joinred.blogspot.com - You can find all the other sites through this one.